TikTok Opens Standalone Shop App in Four Asian Markets

The TikTok Shop app is available for iOS and Android in Singapore, Malaysia, Thailand and the Philippines. It brings the company’s shopping features into a separate destination rather than keeping them solely within the main TikTok app. The new app is not listed in the United States or the United Kingdom.

Users can browse product suggestions tailored to their interests, watch shopping livestreams and short videos, and make purchases through the app. Other listed features include order tracking, customer support, secure checkout, free-shipping offers and benefits for first-time buyers. Some deals are exclusive to the standalone app, giving shoppers an incentive to use it instead of TikTok’s main platform.

The launch positions TikTok Shop to reach shoppers outside its social media app and compete more directly with established online retailers, including Amazon and Temu. TikTok has not said whether it intends to introduce the standalone app in additional countries or in the United States. The company did not respond to a request for comment about the launch.