Bigger bacon and ditching breakfast: Wendy’s reveals turnaround plan as sales slump continues

On November 5, 2026, Wendy’s reported a 5.7% drop in U.S. same-store sales for the third quarter and announced a turnaround plan led by CEO Bob Wright, including menu changes and making breakfast optional for franchisees. The board also rejected a $1.4 billion buyout offer from investors including Nelson Peltz.