Claudia Schiffer Models Chloé’s Festive Campaign

One campaign image shows Schiffer wearing dark, wide-leg jeans, with her long blond hair covering her chest and a gold statement necklace holding it in place. Other photographs feature her in a dark formal blazer, a frilled white blouse and a full peach-pink dress.

Creative director Chemena Kamali said she wanted the holiday campaign to present a more nighttime, cinematic take on the Chloé woman. She described Schiffer’s presence as bringing intimacy to the images.

Schiffer first walked for Chloé in 1991 and continued to appear for the brand during the 1990s, including after Karl Lagerfeld returned as its designer. She has said Lagerfeld helped turn her from a shy teenager into a supermodel. She largely stepped away from runway work in 2002, later returning for Versace shows, while continuing to model in advertising campaigns. Schiffer also attended Chloé’s spring 2027 show in Paris last month.