Meta Opens Muse Business Calls to Paying Subscribers

Meta has expanded Muse’s phone-calling feature to all users with a paid subscription, letting the AI agent contact U.S. businesses on their behalf. It can help with tasks such as booking a table, arranging an appointment or waiting on hold, Meta’s AI chief Alexandr Wang noted on November 12, 2026.

The feature had previously been available to a limited group of early users. Muse subscriptions start at $20 a month for 500 million tokens per week, while a $100 monthly plan includes 3 billion tokens. Meta says Muse has more than 10 million users.

A user who tried the feature shared an example in which Muse called a Volvo dealership to ask about appointment availability and waited on hold for 15 minutes. In that call, the agent said it was calling on the user’s behalf and transcribing the conversation, but did not directly identify itself as AI.

The calls may not always go smoothly: businesses or receptionists sometimes end calls after realizing an AI is speaking. Meta is not alone in offering AI calling tools; Google and startup Instinct have also introduced features for calls to businesses. Meta has also added the option to give Muse its own email address, which Wang said will soon be available to free users.