OpenAI Adds Verified Business Agents to ChatGPT

OpenAI is adding business profiles and company-specific AI agents to ChatGPT, aiming to help users learn about businesses and compare their products and services. The beta launched on November 10, 2026, with access initially reserved for qualifying American retailers and providers of online services.

Through Business Hub, companies can create profiles, verify their organizations and update information about their offerings. Businesses can also set instructions and provide background for an agent, which users can reach when it appears in a ChatGPT response. Conversations with these agents will be labeled and kept separate from users’ main chats.

The hub will provide companies with data on how they appear in ChatGPT, including profile views, mentions, website clicks and topics that lead users to discover them. OpenAI has not detailed its verification procedures; the company says it uses different methods for different types of businesses and markets.

The launch follows an earlier effort to turn ChatGPT into a place to buy products directly. That initiative, which included a checkout feature and a commission-based model, was discontinued in March after it failed to gain traction. The new tools focus on business information, discovery and customer conversations rather than direct checkout.