PWHL Detroit Unveils Detroit Clutch Name and Logo

The Professional Women’s Hockey League introduced the Detroit Clutch as the name of its newest team on November 10, 2026, ending months of anticipation around the Detroit franchise. The announcement also included the team’s logo and visual identity, developed by the league’s design teams.

The circular logo takes inspiration from a wheel and an automotive clutch, while its lettering reflects Detroit’s Art Deco architecture. It includes 24 notches for the team’s players and three lines inspired by vinyl records and Motown’s legacy, as well as the city’s 313 area code.

PWHL executive vice president of business operations Amy Scheer said the identity was designed to connect Detroit’s automotive history with its hockey culture and the community’s persistence in supporting women’s professional hockey. Forward Daryl Watts praised the logo’s double meaning and the jersey’s metallic silver details, saying the brand represented the area well.

Merchandise bearing the new name and logo is available through the PWHL shop and the team store at Little Caesars Arena. The team’s name and logo are expected to appear on uniforms starting with the 2027 season.

Detroit is scheduled to open its season on the road against PWHL Las Vegas on December 6. Its home opener is set for December 12 at Little Caesars Arena versus the New York Sirens. Full-season and multi-game ticket packages, along with single-game tickets, are on sale.