John Frieda, Creator of Frizz Ease, Dies at 75

John Frieda, the British hairstylist whose name became widely known through the Frizz Ease brand, has died at 75. A statement shared on his salon’s Instagram account on November 3 said he died peacefully, surrounded by family. His cause of death was not disclosed in the statement.

Frieda worked with clients including Princess Diana, Madonna, Jackie Kennedy Onassis, the Beatles, Sarah Jessica Parker and Scarlett Johansson. He began his career in London, styling models for Vogue shoots and building a reputation in the city’s hairdressing scene.

Over three decades ago, he established his first London salon, later expanding to Los Angeles and New York. In the 1990s, he introduced Frizz Ease with a serum designed to control frizzy hair. The brand grew into an international line sold in drugstores and salons.

Born in London in 1951, Frieda was the son of a salon owner. He said in a 2012 interview that his father had hoped he would become a doctor, but he chose hairstyling instead.

Frieda married Scottish singer and actor Lulu in 1976; they had a son and later divorced. He married Avery Agnelli in 2019, after beginning a relationship with her in the early 2000s. They shared two children, and Frieda was also a stepfather to her daughter. Stepdaughter Asia Agnelli Lagrange paid tribute online, calling him “the best man to ever exist.”