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Photo: KPRC 2 Click2Houston

Flávio Bolsonaro’s US Departure Fuels Viral Brazilian Memes

On October 31, memes about Flávio Bolsonaro’s departure for the United States were spreading widely in Brazil, days after his defeat by President Luiz Inácio Lula da Silva. The posts, many made with artificial intelligence, drew hundreds of thousands of likes and shares across platforms. Bolsonaro had said on Monday he did not intend to leave Brazil, then departed. He landed in Miami on Wednesday.

Online jokes portrayed the 45-year-old as the children’s-book character Waldo, imagined him fleeing in different disguises and cast him as the captain of “Fly 22 Airlines,” a play on the number associated with his candidacy. Other posts spoofed a presidential inauguration, with a mock invitation signed by Goofy and Disneyland in the background.

Bolsonaro posted a letter on X calling himself Brazil’s “true president-elect” before changing the description to “leader.” He claimed the election was fraudulent without presenting evidence and compared himself, in part, with Charles de Gaulle. The letter used “United States of Brazil” in place of the country’s official name and spelled Brasil with a “z.”

Other memes reworked movie posters, including an imagined sequel to the Bolsonaro film “Dark Horse,” with a presidential-sash-wearing rider heading toward an airport. Authorities are probing Flávio over alleged corruption, money laundering and tax evasion tied to millions of dollars he received from a disgraced banker to fund the film.

Communications professor Carolina Terra said serious subjects in Brazil often become viral memes. Researcher Viktor Chagas described the jokes about Bolsonaro’s departure as cathartic for Lula supporters, after a tense campaign. He said debates produced more memes during the runoff period than the campaign’s first round, when the leading candidates did not debate.

Reported by KPRC 2 Click2Houston.

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