Sponsors Warn IIHF Over Russia’s Possible World Championship ReturnSponsors Push Back Against Russia’s Return to International HockeyBoycotts and Sponsor Threats Put Hockey’s Russia Ruling at Risk
On November 4, sponsors including Skoda and Strauss warned they could reduce or withdraw support if Russia plays at the 2027 men’s ice hockey world championship in Germany.On November 4, Skoda and other sponsors warned the IIHF they could pull support if Russia competes at the 2027 men’s world championship in Germany.On November 4, sponsors and national teams threatened to withhold support if Russia plays at the 2027 men’s world championship in Germany, after a ruling required the IIHF to lift its ban.