Ford Pledges Not to Sell Driving Data to BrokersFord’s Data Pledge Highlights the Need for Real Privacy ProtectionsFord’s Privacy Pledge Offers Drivers Choice Without Banning Useful Services
Ford announced a new privacy promise on November 2, pledging not to sell customers’ driving data to data brokers and promoting tools to manage data sharing.Ford pledged on November 2 not to sell customers’ driving data to brokers, but the promise arrives as connected cars collect and share extensive information.Ford said on November 2 it will not sell driving data to brokers, while giving customers information and settings to choose how much data they share.