Adobe Expands AI Agents Across Creative Cloud

Adobe is expanding the role of AI agents across Creative Cloud, announcing new features at its Max conference in Miami on November 10. The tools include assistants that can carry out multi-step creative work, handle recurring tasks and connect third-party chatbots with Adobe applications.

An updated Firefly AI Assistant lets users inspect and revise an agent’s proposed plan before approving it. Users can choose an AI model or let the software select one, and set preferences such as colors and brand guidelines to carry across projects. The assistant is also gaining an integration with Firefly Boards.

Adobe previewed agents that can keep working in the background on tasks such as organizing incoming media, checking quality and preparing promotional content. In a demonstration, an assistant sorted uploaded footage, applied color settings, cleaned audio and backed up files before preparing a social campaign. Adobe has not given a launch date for the always-on tools, which are expected to arrive first in Firefly Assistant.

The company also previewed local connections that would let outside agents from providers including OpenAI, Google and Anthropic work in Photoshop, Illustrator, Premiere and After Effects, making changes to editable project files. A private beta is planned for early 2027. Separately, a conversational editing agent is coming to Premiere’s mobile app, initially through a private preview; Premiere’s desktop agent can also track masked subjects and adjust effects, color and exposure across clips.

Adobe executive Zorana Gee said the company aims to help users at different skill levels develop their creative work. Asked about competition from AI-built alternatives, she pointed to Adobe’s professionalism, security and reliability as reasons customers may stay with its products.