Disney and Adobe Partner on AI Tools for Creative Work

The Walt Disney Co. and Adobe will work together on generative AI and other technologies under a multiyear alliance announced on November 9. Adobe will give Disney early access to tools including Firefly, Firefly Foundry, Premiere and Photoshop, along with engineering and research support for Disney’s production pipeline.

The companies plan to develop proprietary models tailored to Disney’s characters, settings and visual styles. Disney says the models are intended to produce commercially usable, production-ready material while supporting creative teams. The partnership also covers Disney’s resorts and cruise line, as well as ESPN content and sports-fan engagement.

Disney Imagineering’s research and development team is already using Firefly Foundry in theme-park development. Current projects include a tool that turns hand-drawn sketches into rendered 2D concept art and a model that creates franchise-specific visual assets.

Adobe will also work with Disney’s StudioLAB, which tests creative and technical ideas, and ESPN Edge, which explores new approaches to sports storytelling. The companies say they will examine ways AI could shape ESPN content and bring its archive to life. Adobe will also have a larger presence across Disney media platforms and take part in marketing and industry events tied to the alliance.