Bellingham’s Calvin Klein Billboard Draws Crowds in Manhattan

A large Calvin Klein advertisement featuring Real Madrid and England soccer player Jude Bellingham has become a downtown Manhattan attraction, prompting people to stop and film it, with some drivers sounding their horns and stepping outside to record clips.

The billboard stands where Houston Street meets Lafayette Street in the NoHo neighborhood. Its 55-by-75-foot display shows Bellingham modeling the brand’s Icon Cotton Stretch Hip Brief. The player is not in New York; the campaign image was photographed in Madrid in August.

Videos of the advertisement have spread on TikTok, with creators joking that fans are making trips downtown to see it. One video suggested that some people heading out to shop might actually be going to look at the billboard; another dubbed it New York’s best view.

The attention adds a fashion-campaign spotlight to Bellingham’s profile as an England international and Real Madrid star. He also modeled for Skims in 2024.