Washington Reaches $70 Million Stadium Naming Deal

Washington’s football stadium could become Columbia Bank Stadium in 2027 under a proposed 10-year agreement valued at $70 million. The deal still requires approval and would set a record for naming-rights partnerships in college sports.

The Huskies’ home has been known as Husky Stadium since opening to the team in 1920. It holds 72,500 people and is the Pacific Northwest’s largest stadium.

Washington already has a naming-rights agreement with Alaska Airlines for its basketball arena. Together, the basketball and proposed football stadium deals are expected to bring the school nearly $100 million over the next decade.

The agreement comes during a 5-4 season for Washington, which is 2-4 in Big Ten play. The Huskies lost 28-25 to Penn State last weekend and are scheduled to play Michigan State on Saturday.

Washington has reached the College Football Playoff twice, in 2016 and 2023, and played Michigan in the 2023 national championship game. Head coach Jedd Fisch has voiced support for expanding the playoff to 24 teams, saying more programs should have the chance to keep playing. The expansion is set to begin next year.