ITV’s Sale to Sky ‘Progressing as Planned’ as Broadcaster Cuts Fourth-Quarter Content Spend Amid U.K. Ad Slump

On November 11, 2026, ITV CEO Carolyn McCall said the proposed £1.6 billion sale of ITV’s Media & Entertainment business to Sky remained on schedule, with completion expected in the second half of 2027. ITV also cut fourth-quarter content spending by £25 million as it forecast weaker advertising revenue in the U.K.