Google’s Pixel Tag Tracker Goes on Sale for $29.99

Google’s Pixel Tag went on sale on November 10, 2026, giving Android users a tracker designed to work with the Find Hub app. One tag costs $29.99, while a pack of four is priced at $99.99. The device was first announced in August.

The oval-shaped tracker weighs 0.4 ounces and uses Bluetooth and ultra-wideband technology. With a compatible phone, Find Hub can provide distance and directional guidance when the tag is nearby. A built-in speaker can play a sound to help locate an item, and pressing the tag’s button twice can ring a misplaced phone.

For items farther away, the tag uses Google’s network of more than a billion Android devices to help determine its location. In Lost mode, it can display the owner’s email address, phone number and a short message for someone who finds it. Users can also share a tag’s location with as many as 10 people.

The Pixel Tag runs on a replaceable CR2032 coin battery, which Google says can last for more than a year. It has an IP67 dust- and water-resistance rating and works with phones running Android 9 or later. Precise finding requires a phone with ultra-wideband or Bluetooth 6.0 support. The tag comes in silver and pale green; accessories for attaching it to belongings are sold separately, including new keychain cases from Bellroy.