SKIMS Advent Calendar Draws Backlash Over Its $148 Contents

The calendar contains 12 small accessories, including hair ties, scrunchies, bobby pins, clips, keychains, a compact mirror and a teddy bear charm. Buyers who posted unboxing videos said the contents did not justify the $148 price, and commenters called the items disappointing and overpriced.

One TikTok creator’s unboxing attracted more than 14 million views. She questioned the value as she revealed the gifts, including what appeared to be bra straps, and said the calendar had cost too much for what it contained.

Other customers shared similar reactions. Influencer Joanne Pauze joked that the calendar seemed to include bra straps without the rest of the bra, while social media creator Henna Ali said the purchase felt like a miss despite her liking the brand.

SKIMS describes the product on its website as a box of 12 surprises, ranging from hair accessories to keychains. The online backlash has prompted some prospective buyers to say that other customers’ videos persuaded them not to purchase it.